Low cost marketing ideas (1)

7 Low-Cost Marketing Ideas Every Start-Up must know

Low cost marketing ideas (1)
Low cost marketing ideas

|Start-ups thrive on the magic of marketing.

Whether it’s the skyrocketing popularity of start-up companies like dream11, Urbanclap, zivame or oyo, they all created a buzz to make it in the biz. And most of the successful campaigns are exemplars of low-cost marketing ideas.

|Today, marketing is not an important part of the business, it is the business!

But how does start-up manage the big bills of marketing? Well, they don’t!

Marketing may seem like a pocket drilling deal. But actually, it isn’t. With some amazing low-cost marketing ideas, you can get big results without a big investment.

Marketing is a game of the brains; it is not defined by the reigns.

A mind wired in unique way, is all it takes to make the market sway.

But many make the mistake of gauging creativity against money.

Start-ups don’t have a legacy of trust to bank on. They are tight on the budget. Yet, it is the start-ups that are redefining the marketing game. With unconventional approach and smart-technology, start-ups are leading the new marketing.

Here are seven low-cost marketing ideas that every entrepreneur should know.

7 Low cost marketing ideas

1. Social Networking

There is no platform bigger than social media. There is no channel better than the access of internet.

Quirky tweets. Intriguing blogs. Stunning Insta. Professional LinkedIn. Regular FB posts. These are the best, low cost ways of making your presence marked.

Checkout WeMediaLabs’ stunning FB page for inspiration!

2. Compelling content

Content is the king of marketing! It can set your start-up on a trending blaze in no time. Sharing great content is the best way to keep your target audience engaged, updated and intrigued about your work.

Great content does two things for you. It spreads awareness about your brand. It creates a need for your products. These are the only things you need to fire up your sales!

So, do it yourself, or hire the right person to do it for you in your budget!

Check our WeMediaLabs’ blog page for tips on content creation.

3. Innovative business card

A business card may seem like a cliché, but it can still take you a long way.

Focus on innovation not only for your product but for your brand. Right from your logo to business card everything can create an impact.

So, do some research. Browse through the internet. Sort out the best designs of business cards that grabs all eyes.

Remember, it’s always hard to throw away something that looks so great. Your clients will keep your unique and inspiring business card with care.

4. Guerrilla Marketing

This is the best low-cost way of marketing in your locality. Guerrilla marketing basically means advertising your products, services or brand in public places at meagre costs. Best examples of Guerrilla marketing are graffiti, stickers, cut outs, videos, comments etc.

The more creative you get, the more impact you have. So, do some brain storming here. Or hire a great marketing agency that offers mind blowing solutions at astounding prices.

5. Reach out to influencers

Hiring a professional model might cost you a bomb. And getting a star face may be way out of league. But that does not mean your brand should miss the glam.

Go for local influencers, bloggers and vloggers. They have a real reach. They create amazing content. And the best part, they will fit your budget.

Today, the best platforms to target your marketing are youtube, Instagram, Tik tok and facebook.

6. Play with packaging

A little effort on the packaging or a handwritten note adds that personal touch to your products which spread a smile and helps you stand apart in the clutter. A start-up named SurgimedCart is doing an awesome job!

They send out personal messages wrapped in their perfect packaging. This not only wins them a brownie point over their competitors. But also shows the genuine care they have for their consumers.

7. Affiliate marketing

Getting traffic to your site can be a real game changer. Go for affiliate marketing. It’s easy. It’s cheap. And you only pay when you get the results.

Low-cost Marketing Ideas: Wrapping it up!

Smart marketing could be something as easy as showing off your product in a video or making a big billboard in the neighborhood. It all depends on tapping your target audience and hitting the dart right on the spot.

writing a business plan (1)

Writing An Amazing Business Plan Without Spending A Fortune

Just like a well-designed blueprint is necessary to construct a big brilliant building, a business plan is imperative for a sustainable successful business. A thoughtful and feasible business plan is one of the most valuable tools that give your business direction, defines your objectives and keeps you guarded against possible bumps in the road.

Still thinking why you need a business plan? Check out the top 5 reasons why successful young entrepreneurs vouch for a pitch-perfect business plan:

  • The business plan outline keeps you on the right track.
  • The business plan outline keeps your emotions balanced.
  • A well-outlined business plan keeps everyone on the same page.
  • A well-written business plan helps you create your unique game plan.
  • A business plan outline is a must-have to raise capital.

Now that you know why you need a business plan, take out your pen and paper and start creating your own unique business plan with these seven simple steps that needs no high-charging expert:

Step 1: Research, Research and Research

It may sound cliché and seem tedious, but trust me there is nothing that could beat a well researched plan. It is the foundation that needs to be strong enough to hold the empire that you dream to create.

So, what to research about? Go through a detailed analysis of the industry, market, competition and products. The more you learn about the current scenario the better will be your USPs.

Step 2: Know the Purpose for Your Plan

After you have researched enough, just sit back and think about the purpose of your plan. Whether you want it for securing funds, defining a roadmap, a manual for your employees or something else, your plan shall portray your purpose.

Step 3: Pinning your Company Profile

The company profile is the heart and soul of your business. It’s these words that share your story, create your reputation, mark your presence and wins you customers. The company profile should be a blend of your history and your future aspirations; it shall craft your vision, mission, products, services, sketch your target audience and your unique strengths over your competitors.

Read about how to write a company profile

Step 4: Make a Marketing Plan

In today’s competitive business scenario, a strongly strategized marketing plan is pivotal for business success. If you don’t have a hefty budget or have no desire to spend a fortune then check out these low-cost marketing tips that work for all start-ups.

Step 5: Do the Documentation Precisely

A business plan should be detailed yet not lengthy. It should highlight the key details of your business like your milestones, achievements, future plans, number of employees and the length and breadth of your enterprise.

Step 6: Review and Edit

After you have completed writing, its important to edit and remove the noise. Check the plan and make sure it is perfect. So, once you have successfully sketched the outline of your business plan, take some time to review it and don’t be afraid to do the cuts.

Step 7: Revaluate and update

The last and most important thing is to evaluate the plan from time to time and make necessary shifts to keep it real. It is not a piece of paper to be staffed in the drawer only to be used for special purpose; it is rather the very purpose of your business that you should read like a bible.

Check out- Template for creating a business plan that impress all investors

hiring the right person (2) (1)

How To Hire The Right Person?

Hiring the right candidate is perhaps the most crucial gamble that could make or break your business. After all, it’s the right man on the right seat who can help you in building a successful company.

A wrong man in your crew is not just a financial loss, but it can be a nightmare as they may spoil the culture that you breed or tarnish your brand image that took years to build. So before you plunge on a hiring hunt take a moment to note these tips on hiring the right people shared by experts and leaders around the world.

1. Pen a clear Job description:

A well-drafted job description is not only important for the candidates but it’s crucial for you to analyze and understand your requirements better. It also ensures better inflow of responses giving you ample options to choose from.

2. Prepare relative interview questions

Asking old-school questions to modern day millennials is so vintage. The candidates know and have probably memorized the best-voted answers to those questions. So, take time to prepare new-age interview questions that could help you find the right person.

Questions you can ask

  1. What can you do better than anyone else in the world?
  2. What is your greatest weakness?
  3. What’s one thing in your life you would have done differently?
  4. What is your idea of an ideal job?
  5. What work culture do you prefer to work in?
  6. How do you prepare to beat the competition?
  7. What’s your view on starting a start-up?
  8. What’s the most significant thing that has happened to you so far in your life?
  9. Studies show that twenty percent of employees do eighty percent of the work. What makes you part of the twenty percent?

3. Attitude over experience

As Jack Ma said in his book, “Alibaba: The House that Jack Ma Built, the academic achiever or an experienced savvy is not necessarily the right person for the job, but the one with the right attitude, adaptability and knowledge surely is.

4. Look beyond the resume

It’s important to scrutinize the resume but to find the right person you have to look beyond the paper. The grades, certifications, decorations, and acclamations are meaningless if the person fails to blend into your culture and carry the same vision as the team.

5. Hire the generalist

Most of the times employers spent a fortune to find an expert without realizing that companies thrive on generalists who are ready to adapt and agile to accept. People who fit in different roles and are open to change are the best people you can have.

Secret Rules For Starting A Successful Small Business (1)

Six Secret Rules For Starting A Successful Small Business.

Starting a small business is a dream dwelling in many eyes, but only the wise discovered the ‘secrets of starting a successful small business’. Whether it’s Ramesh Babu, the barber who owns a Rolls Royce or Prem Ganapathy – the famous Indian Dosawala, they all shared the same secret for riding their small businesses to the pinnacle of success.

So, if you too are spending sleepless nights wondering about starting a “fail-proof” small business then brace yourself with these six mantras that are sure to escalate your growth and guarantee your success.

6 Tips for starting a small business no one tells you about:

1. Believe in your business

Build a business you deeply believe in, because that’s the first step to building a great brand. Without conviction and passion, it’s impossible to maintain perseverance which is the key to success.

2. Print your plan

The subconscious mind works in mysterious ways and it surely works on the things realized by our senses. Printing your plan not only gives you a chance to rework on it but also keeping a constant eye on your plan helps your subconscious genius to work on it.

3. Choose a mentor

Wandering into the unknown lanes definitely means stumbling upon incognito challenges and obscure hurdles. Choose your mentor wisely to follow their guiding light all the way to success.

4. Take the Test

Find a way to achieve your goals on a scanty budget and then cut that number in half. Try executing your business plan on a small scale with a small budget to learn, experiment and explore your way.

5. Know your Money

There is no way to mint money without knowing all about money. Know your finances, keep track of its flow and analyze a way to multiply your digits. Tips to manage small business finances.

6. Be open to change

Living in this era of unpredictability and witnessing the epic fall of mobile giant Nokia, we are sure you realize the importance of adaptability. The market changes like the mood of a fickle minded child and you have to be on your toes to match up to that frequency.

Franchisee-Franchisor Relationship (1)

Building A Strong Franchisee-Franchisor Relationship

Franchising seems to be a dream scheme both for the franchisors as well as for the franchise. Distributed investment, reduced risks, and shared responsibilities make it more than just an appealing option. However, there are certain unspoken rules to this highly successful model of business that decides the fortune of a franchise.

Check out the seven secret success mantra of a solid franchisee-franchisor relationship:

1. Know your goals

Before taking the plunge just take a pause to write your goals crisp and clear. This helps you in finding the right fit for expanding or starting your business with the right people. It is important that the goals of a franchisee and its franchisor are in line to seal a deep long lasting relationship.

2. Explore your options

No doubt franchising is a very attractive option when one thinks of business, but the success rate of a franchise business is directly proportional to the passion and interest of the parties in the industry and model. A franchisor shall definitely work on the model and see that it fits their leadership skills as well as business needs while the franchisee should opt for the one that they have a natural inclination for.

3. Research, Research and research

Whether you are a franchisee or franchisor, research lays the solid foundation for your franchise. The franchisor needs to go through every possible prospect and hunt down the best suit that fits the model in every aspect. While the franchisee needs to go deeper into checking the goals, values, vision and ratings of a franchise before they sign on the dotted line.

4. Communication is the Key

Like in any other relation, this golden rule remains the same. Constant communications, sharing of ideas, insights, training and up skilling are the little pebbles that cement a strong franchisee-franchisor relationship. These little gestures of inclusiveness create a force of oneness that works in favour of both the franchisee and the franchisor. The best way to ensure frequent communication is through occasional email, newsletter, or perfunctory visit on the field. 

5. Trust is  the crust

Trusting your partner and keeping up with their trust is more important than anything else. A franchisee-franchisor relationship is a symbiotic relationship where the stakes are high on both ends. The franchisor trusts the franchisee with their brand image while the franchisee puts in their hard-owned money into the business. So, if both parties stay true to their badge of honesty and trust then the relation blossoms organically.

6. Being beyond business

Often the most successful bonds are formed when one is able to see through a bigger frame that goes beyond profit and loss. A little effort in getting to know each other, the needs, aspirations and visions help in carving a path more effective and lucrative. Open communication and such transparency also help in building the bricks of trust and value.

7. Respect the franchise agreement

For a franchise to be successful it is important that both the parties treat the agreement as the bible for their business. This not only cuts down the chances of misconceptions and mistakes but also helps in making faster decisions and sticking to the plan which eases the flow to a great extent.

Well these 7 gems certainly ensure a strong foundation to a franchisee-franchisor relationship. Here are a few more insights which are highly recommended by experts for a fruitful franchisee-franchisor relationship:

  • Listening to the franchisees and hearing their opinions
  • Congratulating franchisees on their achievements
  • Offer ongoing support and follow-up engagements.
  • Delivering on promises and meeting expectations
  • Focus on interpersonal aspects
  • Commitment to franchisee success
  • Focus on building trust
  • Provide continuous feedback on business-related decisions and processes
8 Common Entrepreneurial Mistakes you can easily avoid (1) (1)

8 Common Entrepreneurial Mistakes you can easily avoid

To err is human but to turn around that err is entrepreneur. Entrepreneurship is a metonym of learning and learning is all about knowing how to get up even at the face of a great fall.

Mistakes are inevitable but caution is imperative. There is a bounty treasure of knowledge tucked in the stories of entrepreneurs – in the tales of mighty rise and drastic disasters. Learning from their experiences you can surely avoid making these 8 common mistakes that have dug more graves than a stock market crash.

8 deadly mistakes that young entrepreneurs make.

1. Lacking clear vision

Vision is like the headlight of your car, without it you are sure to smash. Pen down your vision and carve out clear goals for your business. This not only helps you stay in the right track but also lets your employees know what you expect from them.

Awesome vision statements from leading companies.

2. Skipping the sketch

Sketching a well-thought business plan is of paramount importance that many entrepreneurs fail to see. Planning makes things simpler and organized. It not only helps you pass the pits but also equips you to save finances, make better decisions and make optimum utilization of resources.

Seven Steps to write an amazing business plan

3. Perishing perseverance

Try and try again until success comes knocking at your door. This is an old saying that most entrepreneurs fail to understand. There is no such thing like an overnight success, every success story has a back story of relentless efforts and unshakable determination.

10 Pro tips to becoming a successful entrepreneur

4. The deaf ear

Entrepreneurs often turn a deaf ear to the critics and connoisseurs. They just talk, talk and talk about the big ideas and their great ideals. Listening is an art and it is very essential for entrepreneurs to absorb well for creating things that really sell.

5. Flying far from reality

Young entrepreneurs are big dreamers, they dream of denting the universe to become the next Mark Zuckerberg or Jeff Bezos in no time, thus flying far from reality. While dreams are a boon but illusion is definitely a bane for the young entrepreneurs. Start small, be reasonable, live in present and then dream about the future.

6. Doing it all alone

It’s a common sight to see enthusiast entrepreneurs juggle with a sprawling list of tasks making futile attempts to erect an empire all alone. To grow a successful business, you have to allow it to flow beyond you.

Tips to hire the right man

7. Missing on marketing

This is one blunder that many entrepreneurs commit and they end up paying a hefty price. Cutting down on marketing to save budget is just like not wearing a watch to save time. Many entrepreneurs turn a blind eye to marketing and brand positioning keeping their product from reaching the target audience.

Low cost marketing ideas that works for all start ups

8. No back-up plan

Being is business is like sailing in an ocean of unpredictability and entrepreneurs must have a back-up ready to pass through the hail and storm. The unforeseen losses, changes in policies, shift in customer demand or an unexpected attack anything can shake their sustainability.

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Edusense Note

  • Investment size (in lakhs)

    25

  • Space required (sq. ft)

    Nil

  • Establishment year

    2017

  • Head office

    Navi Mumbai

Barista 140 x 60

Barista

  • Investment size (in lakhs)

    14-89

  • Space required (sq. ft)

    70-2000

  • Establishment year

    2000

  • Head office

    Delhi

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Dinoo’s

  • Investment size (in lakhs)

    20-40

  • Space required (sq. ft)

    300-1200

  • Establishment year

    1997

  • Head office

    Mumbai